1. Ad formats and ad placements were introduced to let a webmaster promote his site to potential advertisers.
2. Manage Ads feature gave the ability to webmasters to change the ad units directly in your account and enabled one to quickly optimise the ads for best results.
3. Ads in form of video units, AdSense for mobile content, and referrals 2.0 were launched which ensured revenue streams for a webmaster.
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